Engaging images drive leads. It’s no wonder why pictures play such a significant role on a website. After all, a picture is worth a thousand words.
Nearly every website uses images. However, not every business uses them correctly. If you want to know how to avoid common errors with business website images, then keep reading.
Here are the top mistakes that companies make and how to fix them. Learn how to avoid these problems with these pro tips today. Let’s begin!
1.Using Poor Quality Images
Low-resolution images that are grainy, pixelated, and not sharp can create a negative visual representation of the company. Additionally, blurry photos and out-of-focus can easily confuse the viewer.
It is essential to source high-resolution photos and not just rely on stock photography to avoid these errors. Further, businesses should consider investing in professional photography services to ensure the highest quality images are used for their website.
2.Failure to Look Into Website Image Optimization
Poorly optimized images can cause slow loading speeds. This makes users leave your site before your message has had a chance to take hold. In addition, large files can lead to poor-quality images that detract from your brand.
To avoid these issues, always ensure your photos are small enough for the web and the image does not need to be compressed. Lastly, make sure to choose the correct file format for the type of image you are uploading.
3.Using Imagery That Is Irrelevant to the Brand
If the imagery does not effectively communicate what the brand stands for, it’s best to avoid using it. Businesses should ensure all images are straightforward, quality, and suited to the brand identity.
4.Incorporate Alt-Text to Increase Image Accessibility
Alternative text is a description of the image displayed on the website to help people with vision impairment better access your page. To ensure accessibility, you should add it to all website images, including logos and photographs.
Adding AltText to your website images increases accessibility and helps your website rank in searches.
5.Ignoring Image Sizing
Always crop images to the required dimensions before adding them to the website. Additionally, different resolutions should be used for other devices, as screens can display differently.
Try to use standard website image sizes like 1920 × 1080 for desktop, and 750 × 1334 for mobile, to ensure images look sharp on any device.
6.Not Removing Unnecessary Backgrounds
Remove background that is unprofessional and unfocused. This can lead to distracting viewers from the core message of the website.
To prevent this, use image editing tools and remove any unnecessary background elements. This will ensure a clean, competent look that won’t detract from the intended message.
Tips for Avoiding Errors With Business Website Images
Optimize your website images for the whole web experience, not just for aesthetics. Utilize digital asset management and use the power of appropriately sized photos.
These steps will help ensure you can avoid errors with business website images. Doing this will give you the clarity, speed, and overall performance you need to reach your target audience. Now start optimizing!
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